Thanks for visiting the website of Shabooya Shoes! We are an up an coming shoes brand whose purpose is to create a shoe that can handle all situations, instead of the current business model many places have where a different pair of shoes is required for ever occasion. Our mission statement is: “Whether you’re going on a hike through the mountains, a jog down the street, or standing in line at your local coffee shop, your shoes should be up to the task and provide you comfort. Shabooya shoes combine the durability of rugged work boots with the comfort and versatility of sneakers for a truly innovative footwear experience. For a shoe that you can truly wear for any occasion, look for Shabooya.”, which is complimented by our tagline: “Wear it forever”. We champion 2 different personas. Our first, Johnny Smith, is a 22 year old nature lover who is tired of trying to find more space for another yet another pair of shoes. Our second, Jessica Jacobs, is a 24 year old travel blogger that just wants the shoes she promotes to be fashionable and functional.
We plan to speak to these champions by using our brand voice of being sophisticated, active, and most importantly fun. Using these voices will help us to position our brands as one of innovation, adventure, and especially versatility. Finally, in an industry that is fairly saturated with brands, we are looking to Nike and TOMS as our top competitors, both of which have had an audit done on them so we can see where we need to improve so we can beat out sell our competition.
Shabooya Shoes 